Let’s look at eight marketing strategies to boost traffic to your new online store, from marketing to existing consumers to obtain new ones.
- Use (and continue to expand) your email list
Since email is still one of the best marketing strategies accessible to e-commerce enterprises, keep gathering email addresses on your website. In exchange for a little discount, such as 15% off their first purchase or free shipping, several firms employ pop-up boxes to ask customers to submit their email addresses.
Additionally, you must confirm that your email list is receiving regular communication. Establish a consistent email schedule and include specials, fresh articles, product launches, and other information that can tempt them to visit.
- Strengthen your natural social network
Take advantage of every opportunity to boost digital engagement for your online business. One of the easiest and most effective marketing strategies is paying a little more attention to your social media accounts and ensuring they are full of colourful photos and intriguing videos.
This is the time to expand your social media presence if you already have a devoted following. Increasing engagement with followers raises the likelihood that their followers will become aware of the brand. Encourage sharing, and incorporate user-generated content. You can also offer the best discount codes to your social media products to increase sales.
If you need to improve your social media presence, do so immediately. You are not required to be everywhere, and ensure that you are present on the channels suitable for your target audience and concentrate your efforts there.
- Optimize your site for SEO
Since there are many different aspects of search engine optimization (SEO), trying to improve can lead you down a dark rabbit hole. If you’re beginning to start, take these things into account.
Put yourself in your user’s head – how does your target audience communicate about your products, and what do they want to know?
Pay attention to the content on the page. On-page content includes product names and descriptions, pictures, any blogs you may have, and other content. Ensure the material answers your consumers’ inquiries and employs terminology they could readily use when looking for relevant products.
- Test Google Ads out
You can bid on various keywords using Google Ads for search engine marketing to rank on search engine pages. Search engine optimization is about obtaining the desired “top spot,” but be aware that Google Ads will still appear first.
Since search engine marketing doesn’t involve any design work and maybe pretty efficient at bringing in new visitors, it’s a terrific approach to promote your website. Results are offered in real-time, and you can modify your campaign strategies based on performance.
- Use social media to promote
Social media is an excellent place to focus your advertising efforts because you know people use it. If you were going to buy a billboard, where would be the ideal area to put it? Similarly, think of social media marketing. If your audience spends much time on Instagram but not Twitter, you should focus your efforts there. Promote sales and the best coupon codes for your customers.
Ads may contain still visuals and moving graphics, but they should begin. A photo advertisement is a great way to introduce potential customers to your products.
- Partner with complementary brands
Form connections with other brands to cross-promote. Look for a business with a similar market and a related product. By doing this, each business partner reaches an entirely new but essential audience. For example, a partnership with a business that specialises in hiking shoes would be perfect if you sell outdoor equipment.
You can cross-promote in various ways and at each point of the funnel. Activities at the top of the funnel can include co-sponsoring a podcast or blog about outdoor living, and a co-branded gift guide might be significant depending on the time of year. You can run promotions at the bottom of the funnel, like giving customers who buy one product a discount when they buy another.
- Take part in online discussions and events
With the growing popularity of online communication and events, there may be opportunities to increase brand awareness among target communities. Participate in webinars or online conferences to promote your business using your abilities.
- Consider influencer marketing
Influencers are people with significant online followings who can influence their followers’ purchasing decisions. Working with the proper influencer can increase brand awareness by putting your product in front of many potential customers. Ensure your chosen influencer’s following and ideals fit your target audience to make the most of influencer marketing.
A blogger writing about your product, a social media user reviewing or showcasing your product, or an influencer speaking about your product at an event are all common influencer marketing strategies. As Jeni’s Ice Cream did with musician Tyler, the Creator, you can collaborate creatively, and his ice cream flavours were original.