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How To Boost Your Email Marketing Strategy In 2022

Since email marketing first appeared decades ago, several new marketing channels have also developed. Just social media has snowballed. Yet, as we’re swiftly nearing 2022, emails are still one of the most popular and successful ways to reach your audience. And why not! Around 4 billion people, which is half the total population of the world, use emails.

So, let’s go through a brilliant email marketing strategy that would help you capture their attention.

Ideas To Boost Your Email Marketing Strategy

Let’s go through some key ideas that would assist you in achieving your objectives.

 

1. Track Your Activities

Tracking your email campaign performance is not any different from 2022. However, it should be one of your goals each year. If you can’t take out time to follow your numbers, you won’t be able to set realistic goals for the rest of the year. In addition, this information will give you an idea of how you stack up against your competitors and help you identify specific areas that require more attention.

Some key metrics to keep track of our open rates, click-through rates, click-to-open rates, and unsubscribe rates.

2. Build An Email List Around Compelling Offers

Building a solid, healthy email list is a significant step in a successful email campaign. However, purchasing a list is never a good idea because sending unsolicited emails to people will cause more harm than benefit. It will undermine not only the reputation of the brand but also the IP reputation by producing poor open rates, which will lead to future emails being labeled as spam.

Create a strong email list by engaging your audience with creative campaigns and offers like gift cards that encourage them to give you their email address. Another option is to turn the process of getting emails into a game by using a wheel of fortune or lucky draw.

3. UGC Is The Present And Future

Utilizing user-generated content platfrom in your digital marketing initiatives has many benefits, one of which is that it strengthens your company’s credibility. If buyers can verify how other customers have dealt with your brand marketing, it makes it much easier for them to trust your company and its products.

UGC is not only free but it can also be added to emails in many simple ways. Therefore, you have no genuine justification for not embracing more UGC in 2022. It’s expanding so swiftly that it’s estimated that by 2022, the value of UGC to the worldwide music industry alone will be $6 billion.

4. Keep Them Simple And Contextual

Over 120 emails are sent and received daily on average. Unfortunately, your email can be overlooked in the sea of others vying for the recipient’s attention. Keep your emails contextual to make them more relevant to your users and encourage them to open them if you want to stand out from the crowd. A person is more likely to reply to an email concerning cat care than dog care, for instance, if they purchased cat food from a pet store.

You must divide your users into various groups according to their actions and behavior in order to enable contextualization. For example, you can execute AI-based predictive segmentation and divide your consumers into categories like “Price sensitive,” “Needs Attention,” etc.

5. Clean The Subscriber’s Closet

If you didn’t remove inactive subscribers in the previous years, you must do so in 2022. You should preferably update your email list twice a year.

If you don’t, it can affect how well emails are delivered. Additionally, your analytics will provide a more accurate picture because subscribers whose email addresses may have changed won’t have an impact on them.

It’s great to practice sending a win-back email before refreshing your subscriber list by eliminating inactive subscribers. It’s worth a try; you might attract a few people who wish to stay on your mailing list. You should feel free to remove from your list anyone who doesn’t respond to this email of re-engagement.

6. Combine It With Other Channels

The real and digital worlds are becoming less distinct, and they are becoming one in recent times. Fusing digital communication methods with in-person client encounters in order to stay current is a great practice. Create geo-targeted email campaigns, for instance, that offers your customer discounts on their preferred products and are delivered as they pass a store.

You can encourage consumers to complete the transaction by sending them a push notification or an SMS with a discount code. For firms to remain relevant to consumers and keep up with channel-hop, omnichannel marketing is essential. It would be best if you established a strong brand presence across various platforms, including push, SMS, in-app, email, social media, and more.

Wrapping Up!

At last, we only want to mention that if you are associated with email marketing, you should bring all these steps into practice. Doing so would boost your email marketing performance significantly!

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