Many people get confused between “digital marketing” and “online marketing.” As someone who works in the field, I often debate whether to use the term “online” or “digital.” Understanding the distinction may affect your marketing approach.
It helps you examine your present strategy by classifying your marketing activities. Are you doing long-term, sustainable activities that will regularly deliver results, or are you just playing it by ear with each outreach effort?
What is digital marketing?
The phrase “digital marketing” is used to describe the practice of constructing and promoting a marketing message through the use of digital channels, devices, and platforms.
We cannot restrict digital marketing to online channels only, as it covers such a wide range of methods. For example, if you wanted to get the latest version of the popular iPhone game Temple Run 2, you would have to use the internet to do so.
However, when used on a mobile device, the app may function independently of an internet connection and is thus classified as a type of digital advertising.
Here is another scenario: you want to advertise impending sales to your consumers via a mobile campaign in which you notify them by short message service (SMS) text. Again, you will use technology to create and transmit the message, but your users’ access to the message does not require an active internet connection.
It is safe to assume that digital marketing will continue to develop with technology. We may broadly define digital marketing as everything that relies heavily on digital infrastructure. Moreover, right now, there are a variety of approaches from which to pick:
- Marketing of Content
- Promotional Videos
- Advertising Using Mobile Devices (SMS text campaigns)
- TV Ads
What is Online Marketing?
Internet marketing, or online marketing, is a part of the broader field known as digital marketing. Running a pay-per-click (PPC) campaign for your business is an example of online marketing because it relies on an active internet connection to function.
Also, if you use pop-ups on your website to promote a product or service, it will fall under the category of display advertising. Like digital marketing, internet marketing changes with technology.
Online marketing includes:
SEO (Search Engine Optimization)
PPC (Google Search, Bing Search, etc.)
Promotional Posters (Text, Image, Video, Shopping Ads)
Promotional Strategies for Use on Social Networking Sites (Facebook, LinkedIn)
“TV” (Google’s Ad Display Network)
Digital marketing tactics are all a part of online marketing. Our adverts appear when users conduct a search on any platform, including YouTube. We have a huge Display Network from Google, including the Audience Network for Bing Advertising (MSN, EDGE, etc.), among other networks offering text, picture, and video ads.
One of the latest features accessible on Google is the new device category for TV. Televisions are now part of the display network, so we can send ads to smart TVs that can connect to the web and show advertisements.
Difference between Digital and Online Marketing
In reality, the definition is a minor formality. What is important is that you consider all of these factors when developing your marketing strategy.
So, let’s talk about strategy, which brings me to my next point. It is important to have a strategy in place for your marketing efforts regardless of your approach. When you apply this strategy, what do you hope to accomplish? Which is more important to you: getting your name out there or building a relationship with your target demographic?
By answering these questions, determine if you need to prioritize internet marketing, digital marketing, or both. If you want hassle-free digital marketing, Simple Solutionz Digital Marketing Agency Ashburn is providing the best digital marketing services in Ashburn, VA, to focus on helping businesses develop their brand identities by crafting the right messages to their target audience.