Lakes Media, a company that operates radio stations in various states in the United States, has recently announced its move into the world of “mall music” by launching a new subsidiary called “Lakes Entertainment”. This subsidiary will provide custom music and messaging services to retail businesses such as shopping malls, grocery stores, and restaurants. Here is a comprehensive guide to Lakes Media’s move into the world of mall music:
What is Mall Music?
Mall music refers to the type of background music that is play in shopping malls, grocery stores, and other retail spaces to create a certain atmosphere or mood. Mall music can range from popular songs to instrumental music, and it is usually chosen base on the target demographic of the store or mall.
Why is Lakes Media moving into Mall Music?
Lakes Media’s move into Mall Music is a strategic business decision that allows the company to diversify its revenue streams and expand its services beyond traditional radio broadcasting. Mall music is a growing industry, and by offering custom music and messaging services to retail businesses, Lakes Media can tap into this market and provide a valuable service to its clients.
What is Lakes Entertainment?
Lakes Entertainment is a subsidiary of Lakes Media that specializes in providing custom music and messaging services to retail businesses. The company offers a range of services, including custom playlists, messaging and announcements, and in-store audio branding.
How does Lakes Entertainment create custom playlists?
Lakes Entertainment uses a team of experienced music programmers and data analysts to create custom playlists for its clients. The team analyzes various factors such as the store’s target demographic, the time of day. And the store’s marketing objectives to create a playlist that meets the client’s needs.
What is in-store audio branding?
In-store audio branding is the use of custom music and messaging to create a unique audio identity for a retail business. This can include custom jingles, branded messaging. And other audio elements that help to reinforce the store’s brand identity and create a memorable experience for customers.
What are the benefits of using Lakes Entertainment’s services?
By using Lakes Entertainment’s services, retail businesses can enhance their customers’ shopping experience and create a more engaging atmosphere in their stores. Custom music and messaging can help to create a unique brand identity, reinforce marketing messages. And improve customer engagement and retention.
How can retail businesses get started with Lakes Entertainment?
Retail businesses interested in Lakes Entertainment’s services can contact the company directly to schedule a consultation. The Lakes Entertainment team will work with the client to understand their specific needs. And develop a customized solution that meets their requirements.
In conclusion, Lakes Media’s move into the world of mall music through the launch of Lakes Entertainment is a strategic business decision. That allows the company to diversify its revenue streams and expand its services beyond traditional radio broadcasting. By providing custom music and messaging services to retail businesses. Lakes Entertainment is tapping into a growing market and offering a valuable service to its clients.